As a natural consequence of the crises experienced one after another in recent years, many companies have taken measures to reduce costs. However, given the consumer demand, which has been increasing, albeit slowly, in the last period, companies have to shift from cost management to a profitable growth focus. For this reason, leaders who will grasp the necessity of change and carry their companies to the future with new innovations by keeping up with the speed have become very important. In today's world, where titles such as "employee value" and "employee loyalty" have started to play a major role in the reputation and talent management of companies, corporate social responsibility and sustainability efforts have become indispensable especially for the creation of a strong employer brand. The concept of “sustainable leadership”, on the other hand, is not to maintain its leadership for how long and at any cost, but the system in its sphere of influence; • goalkeeper, • continuosly developing, • making a difference, • producing sustainable solutions with innovative ways, • enjoying working together and around a common goal, • have common values and constantly protect their common values, • defining their common vision in a long and even infinity way, • what's going on here and in this system? constantly asking the question, • can adapt quickly to change, • able to take risks when necessary, • open to customer influence by creating participatory customer experiences in every field and stage, • able to adapt the system according to changing customer demands, • aiming to make success sustainable by enjoying the process rather than short-term success, to make it a "system". Globalization and increasing competition complicate life day by day, put pressure on the system and create an environment where leaders almost forget themselves in the hustle and bustle. In such an environment, in addition to their existing knowledge, skills and competencies, leaders need different ideas, creative thoughts, and most importantly, much more different and effective approaches in behavioral terms.